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How Skincare Ingredients Penetrate Your Skin (and Why It Matters)

May 19, 2026

by Bonnie Giangrande minute read

Does Your Skincare Actually Sink In? The Truth About Product Penetration with RE+NU Naturals

Ever wondered if your RE+NU Naturals skincare products are truly being absorbed by your skin? It's not just about the price tag or the promised results—let’s dive into the reality of ingredient penetration and what it takes for those claims to hold true!

First, let’s understand how our skin, the largest organ of our body, functions as a protective barrier. It’s composed of three layers:

Epidermis: The top layer, known as the waterproof barrier, contains the stratum corneum, which is made up of dead skin cells arranged like tiles on a roof, held together by fatty acids.
Dermis: This middle layer houses elastin, collagen, blood vessels, hair follicles, and sweat glands.
Hypodermis: The innermost layer, composed of fat and connective tissue.

Now, here’s an important fact: skin is not a sponge! Most topical products, including those from RE+NU Naturals, primarily work on the surface, in the epidermis, and only a small percentage can penetrate deeper to reach the dermis. As board-certified dermatologist Dr. Shereene Idriss states, the stratum corneum acts as a formidable barrier designed to keep unwanted substances out.

Factors Affecting Absorption

Several elements influence how well your RE+NU Naturals products penetrate:

Molecule Size: Smaller molecules can pass through the stratum corneum more easily. Our formulations are designed to include such ingredients for better absorption.
Lipophilicity: Ingredients that love oil can integrate better with the skin's lipid-rich environment. Many RE+NU Naturals products harness this property for effective results.
Concentration: Higher concentrations of active ingredients may enhance penetration, which is a focus in our product development.
Formulation: The type of product (serum, cream, ointment) affects ingredient delivery. RE+NU Naturals offers a variety of formulations to suit your needs.
Skin Condition: Compromised barriers from dryness or irritation can allow for greater absorption. Our products aim to nourish and restore the skin barrier.
Application Technique: A gentle massage can increase blood flow and improve contact time, enhancing absorption.

Ingredients That Actually Penetrate

While many ingredients stay on the surface, some in RE+NU Naturals products can indeed penetrate the stratum corneum:

Small Molecular Weight Ingredients: Hyaluronic acid, certain peptides, and some vitamins (like Vitamin C) in our formulations can penetrate effectively.
Vitamins: Vitamin A derivatives (like retinyl esters), Vitamin E, and niacinamide are included in our products for their beneficial properties and ability to reach deeper layers.
Lipophilic Ingredients: Retinoids are oil-soluble and penetrate well; you can find these in our targeted treatments.
Chemical Exfoliants: AHAs (glycolic, lactic acid) and BHAs (salicylic acid) help loosen bonds between skin cells, improving penetration. Our exfoliating products are designed with this in mind.
Enzymes: Ingredients like papain and bromelain can enhance penetration by breaking down proteins in the upper skin layers.
Squalane: This highly emollient lipid, found in some of our products, is easily absorbed.
Glycolic Acid: A potent AHA that penetrates effectively and is featured in our formulations.
Tamanu Oil: Known for its penetrating properties, this oil is included in our nourishing products.
Essential Oils: Some, like lavender and citrus oils, contain compounds that may enhance penetration and are thoughtfully incorporated into our formulations.

Carrier systems, such as liposomes or microencapsulation, are also used in our products to help deliver ingredients deeper into the skin.

Tips for Maximizing Product Absorption

You can optimize your skincare routine with RE+NU Naturals to improve absorption:

Cleanse Properly: Start with a clean base using our Lactic Acid Cleanser to remove dirt and oil that can hinder absorption.
Exfoliate Regularly: Gentle exfoliation with our products removes dead skin cells, allowing for better penetration of subsequent treatments.
Apply in the Right Order: Use products from thinnest to thickest; apply our lightweight serums before heavier creams to maximize absorption.
Use Targeted Treatments: Our serums and concentrates are formulated with higher concentrations of active ingredients designed for better penetration.
Consider Occlusives: A layer of an occlusive product, like RE+NU Luxury Beauty Oil, can seal in moisture and enhance absorption.
Be Patient and Consistent: Results take time, so consistent use of our well-formulated products is key.

The Takeaway

Your skin may be a powerful barrier, but understanding the factors that affect ingredient absorption can help you make informed choices about your RE+NU Naturals skincare routine. By maximizing the benefits of our products, you can achieve the glowing skin you desire.

What are your favorite tips for enhancing skincare absorption? Share them in the comments below!

An Important Update from the Founder of RE+NU Naturals on Pricing Transparency and the Impact of Tariffs

Apr 10, 2026

by Bonnie Giangrande minute read

Hello, everyone! As the founder of RE+NU Naturals, I believe in the importance of transparency, especially concerning pricing. I want to share with you a critical update on the evolving landscape of the international cosmetic industry, specifically regarding tariffs, consumer price hikes, and what we’re facing as a business.

The Numbers Nobody Is Explaining to You

Since the implementation of Donald Trump’s April 2, 2025, “Liberation Day” tariffs, U.S. tariff rates have soared to over 20%—the highest in a century. That’s significant, especially for the U.S. beauty industry, which heavily relies on imported packaging, raw materials, and finished products.

Here's where the math gets uncomfortable:

China, a major supplier for cosmetics and packaging, now faces tariffs of up to 55%.
South Korea, a leading source for K-Beauty products, is contending with tariffs of 25% or higher.
France and Italy, our go-to countries for fine fragrances and prestige skincare, are both facing tariffs over 20%.

Additionally, BASF, one of the world's largest ingredient suppliers, just announced price increases on *amines used in personal care formulations effective April 6th, 2026. This affects products ranging from shampoos to lotions.

Packaging costs are projected to rise 5%-10% industry-wide, compounded by simultaneous increases in ingredient costs, freight, compliance, and legal fees.

Industry analysts are projecting a retail price increase of 10%-15% across all cosmetics and personal care products.

It’s Not Just Indie Brands Anymore

When we first looked at this issue, we focused on independent brands faced with a unique vulnerability due to tariff shocks. However, major cosmetic corporations are not immune.

Procter & Gamble has raised prices, while Estée Lauder disclosed $100 million in profitability challenges linked to tariffs. Their response includes cutting up to 7,000 jobs and reevaluating pricing across their brands.

E.l.f. Beauty E.l.f. Beauty, the brand that built its entire identity on accessible price points to a mass market, raised prices by $1 per SKU starting in August 2025.
On a product that retailed for $10, it’s only a 10% increase, but on a $3 product, that’s a 33% increase. The CEO, to his credit, was remarkably transparent about the reason, and the brand communicated directly with consumers via social media.

The Consumer Backlash Is Building

Consumers are aware of price increases and are not pleased. A Civic Science survey revealed that 29% of beauty shoppers plan to cut back on purchases due to tariff-driven price hikes, and 60% would stop buying cosmetics altogether if prices rose more than 10%.

Many consumers are already buying fewer products or resorting to discounts and cheaper brands. This shift is not just a passing trend; it’s a survival strategy influenced by economic pressures.

What Happens Next?

The honest answer is we still don’t fully know. The tariff landscape is in legal limbo, with multiple challenges underway. If the tariffs are ultimately struck down, brands may receive refunds, but it’s unlikely those savings will reach smaller brands or the consumer.

As we move through 2026, we are closely monitoring pricing trends and actively searching for ways to provide savings for our customers on our website. We understand the impact that rising costs can have, which is why we’ve rolled out several options to help you save:

Loyalty Program: Earn rewards with every purchase to make your shopping experience even more rewarding.
No Box Options: Choose to eliminate excess packaging for a more economical choice at a lower price.
Bundle Options: Save more when you purchase products together in bundles.
Refill Options: Opt for refillable products that reduce waste and lower costs.

We are committed to providing you with the best possible value while maintaining transparency about our pricing. Thank you for being a valued part of the RE+NU Naturals community!

*Amines are nitrogen containing organic compounds that play a significant role in skincare. They are often used as emulsifiers, pH regulators, and conditioning agents

Unleash a Radiant New You in the New Year!

Dec 30, 2025

by Bonnie Giangrande minute read

Upgrade Your Skincare Routine This New Year for Beautiful, Healthy Skin!

As the New Year unfolds, there's no better time to refresh your skincare routine and embrace a radiant complexion. RENU Naturals offers a range of skincare products crafted from natural ingredients designed to revitalize your skin. This blog will guide you through a simple yet effective skincare routine to help you achieve that fresh, healthy glow.

Step 1: Cleanse

Product: RE+NU Naturals Gentle Cleansing Gel

Start your routine with the RENU Naturals Gentle Purifying Gel Cleanser. This sulfate-free formula infused with green tea effectively removes dirt, impurities, and makeup without stripping your skin of its natural oils. Massage a small amount onto damp skin, focusing on your T-zone, and rinse thoroughly. This will leave your skin feeling fresh and prepped for the following steps.

Step 2: Exfoliate

Product: RE+NU Naturals Exfoliating Scrub

Exfoliation is crucial for maintaining smooth skin texture. Use the RENU Naturals Exfoliating Scrub 2-3 times a week. Its blend of natural granules helps slough away dead skin cells, revealing a brighter complexion. Gently massage the scrub onto your face in circular motions, keeping away from the delicate skin around your eyes. Rinse with warm water.

Step 3: Tone

Product: RE+NU Naturals Hydrating Toner

After cleansing, it's essential to balance your skin’s pH and add hydration. Use RENU Naturals Hydrating Rosewater Toner, which contains botanical extracts to soothe and refresh your skin. Apply it using a cotton pad or by spritzing directly onto your face for a refreshing boost.

Step 4: Treat

Product: RE+NU Naturals Targeted Treatment Vitamin C Serum

For those specific concerns like dullness or uneven skin tone, the RENU Naturals Vitamin C Glow Serum is your go-to. Infused with antioxidants and vitamins, this serum helps brighten your skin and reduce the appearance of dark spots. Apply a small amount to your fingertips, gently pressing it into your skin for better absorption.

Step 5: Moisturize

Product: RE+NU Naturals Nourishing Pure Radiance Moisturizer with Peptides

Lock in moisture with the RENU Naturals Nourishing Pure Radiance Moisturizer with Peptides. Its lightweight yet hydrating formula is perfect for daily use. This moisturizer contains natural oils and butters that nourish your skin and provide a protective barrier against environmental stressors. If you are looking for a moisturizer that targets specific aging concerns, check out our Advanced Lift Face Cream. Apply a dime-sized amount to your face and neck, ensuring even coverage.

Step 6: Eye Care

Product: RE+NU Naturals Repair Eye Cream

The delicate skin around your eyes deserves special attention. Use the RENU Naturals Repair Eye Cream to reduce puffiness and dark circles. Gently tap the cream around your eye area using your ring finger, promoting circulation and encouraging a more awake appearance.

Step 7: Night Cream (Evening Routine)

Product: RE+NU Naturals Nourishing Night Cream

At night, your skin works to repair itself, making it the perfect time to use the RENU Naturals Nourishing Night Cream. This rich cream nourishes your skin while you sleep, helping to restore vitality and moisture for a refreshed look upon waking.

Step 8: Luxury Beauty Oil

Product: RE+NU Naturals Luxury Beauty Oil

For an added boost of hydration and radiance, incorporate the RENU Naturals Luxury Beauty Oil into your routine. This luxurious oil is rich in botanical seed extracts and Hyaluronic Acid that nourish and hydrate your skin. Apply a few drops to your palms, warm the oil between your hands, and gently press it onto your face and neck for an extra layer of moisture and a luminous finish.

Additional Tips for Glowing Skin:

- Stay Hydrated: Drink plenty of water throughout the day to keep your skin hydrated from the inside out.

- Eat a Balanced Diet: Incorporate plenty of fruits, vegetables, and healthy fats for glowing skin.

- Get Enough Sleep: Aim for 7-8 hours of sleep each night to allow your skin time to repair and rejuvenate. Sleep enhances the production of collagen, which helps maintain skin elasticity and reduces the appearance of fine lines and wrinkles.

- Regular Exercise: Engage in physical activities, even if it is just 15 - 20 minutes a day of walking, to promote circulation, which enhances your skin’s natural glow.

Kickstart the New Year with a commitment to your skincare routine! With RENU Naturals, you can enjoy fresh, healthy, and glowing skin. Each step in this routine is designed to nourish and protect your skin, allowing you to put your best face forward in 2026. Embrace the journey to radiant skin and remember that consistency is key!

Your Fall Skincare Refresh: A Guide to Hydrating Your Skin

Sep 24, 2025

by Bonnie Giangrande minute read

As the seasons change and the air turns cooler and drier, it's time to adapt your skincare routine. The lightweight products that worked for you in summer may not be enough to combat the dryness of fall. Now is the perfect time to adjust your regimen with richer, more hydrating options.

Step Up Your Hydration with a double Cleansing Routine and Moisturizer

Your skin's needs change with the weather. While a light cleanser and moisturizer may have been perfect for summer's humidity, you'll likely want to switch to more nourishing formulas for fall. Using our RE+NU Cleansing Oil + Gel Cleanser as a double cleanse removes makeup and impurities without stripping your skin. This process leaves your skin feeling clean, soft, and ready for your fall routine.

Consider a richer Moisturizer with key ingredients like ceramides, which are essential fatty acids that help replenish the skin's natural barrier in colder temperatures. For a natural alternative, our Nourishing Night Cream is formulated with citrus oils to moisturize without clogging pores. Our Repair Eye Cream is also a must-have, as this delicate area needs a concentrated formula to address signs of aging and stress.

While cleansing and moisturizing are crucial, they aren’t the only steps to a healthy fall routine.

Key Steps and Products to Add This Season

You don't need to completely overhaul your routine. Instead, focus on adding a few key steps to boost hydration.

Oxygen Mask for a Revitalizing Boost

A face mask can deliver a powerful surge of moisture and nutrients, and our Oxygen Mask with CoQ10 and Fruit Extracts provides a revitalizing boost. Adding this mask to your routine a few times a week will help prevent dryness and give your skin a smoother, softer, and more radiant look.

This unique formula works to unclog and decongest pores, allowing your other products to be absorbed more effectively. With a blend of fruit extracts and CoQ10, your skin will be left looking healthy and feeling refreshed.

Don't Skip Exfoliation (Just Do It Less) Exfoliation is still important for removing dead skin buildup, but your skin is more vulnerable to irritation in cooler weather. Cut back on exfoliating to once every two weeks with our gentle Hydra Whip Exfoliant. Follow with a serum and a moisturizer to protect your skin.

Switch to a Hydrating Toner While clarifying toners are great for summer, a hydrating toner is perfect for fall. Look for an alcohol-free formula that helps strengthen your skin's barrier and delivers hydration. Our Organic Rose Petal and Hibiscus Toner is rich in minerals, vitamins, and antioxidants to hydrate and balance the skin, and to help minimize the appearance of pores.

Add a Serum to Your Routine Serums have smaller molecules and a higher concentration of active ingredients than moisturizers, allowing them to penetrate deeper into the skin for faster results. Adding a serum can address specific concerns like wrinkles, dark spots, and dehydration. Using a serum in conjunction with your moisturizer will lock in hydration and give you a smoother, healthier complexion. Consider our Vitamin C Serum with Matrixyl to brighten your skin and protect it from environmental stressors.

Will You Be Making These Changes?

Just as you adapt your wardrobe for the new season, your skincare routine needs to change, too. Protecting and hydrating your skin is key as the temperature drops. By swapping your cleansing routine, upgrading your moisturizer, and adding in a serum, mask, and eye cream, your skin will look brighter and more radiant all season long.

The Power of Exfoliation: Unlocking Radiant Skin ✨

Jun 17, 2024

by Bonnie Giangrande minute read

Face exfoliation is an incredibly important step in a skincare routine anytime of year, but especially so in the summertime. When it comes to facial exfoliation, there are many benefits. From improving circulation, removing dead skin cells, improving the absorbency of subsequent skincare and makeup products, and so much more. Let's dive a little deeper into what exactly facial exfoliation is.

What is Face Exfoliation?

Face exfoliation is the process of removing dead skin cells from your face. This is typically done with a grainy exfoliating product and even sometimes with the help of a facial exfoliation tool. It's important to use a quality exfoliation product that is gentle yet effective on your skin.

RENU Hydra Whip Exfoliant was formulated with walnut shell powder for an effective yet gentle exfoliation to cleanse your face while also polishing, buffing, and unclogging your pores.

5 Reasons Why You Should Exfoliate Your Face

Like we stated above, face exfoliation has MANY benefits. Let's dive deeper into some of the benefits you'll see when you regularly exfoliate using a gentle yet quality facial exfoliator.

1.) Removes Dead Skin Cells & Promotes Cell Turnover

Face exfoliation helps to remove dead skin cells from your face and also helps to remove age spots that were dead skin cells with pigmentation.

When your skin is freshly exfoliated, it is then exposed which helps promote the production of new cells.

2.) Improves Circulation

Facial exfoliation helps to improve circulation because when you are exfoliating your face, you are stimulating the blood vessels that lie beneath your skin. When you stimulate these blood vessels, you are improving the circulation which then gives each cell more oxygen and nutrients.

3.) Unclogs Your Pores

Exfoliating your face can help to unclog pores and dead skin buildup from the surface of your skin. When you exfoliate and remove the dead layer of skin away, you're helping to prevent getting clogged pores, blackheads, whiteheads, and even acne.

4.) Allows For Better Product Absorption

If you're using other subsequent skincare products or applying makeup, face exfoliation will help to remove those dead skin cells and allows other products to penetrate the skin and work more effectively, or allows makeup to apply smoother and look better!

5.) Brightens Your Complexion

Overall, face exfoliation will help to brighten your overall complexion because of everything listed above! It will help to remove dead skin cells and promote cell turnover, improve your circulation, unclog your pores, and allow for better absorption of other skincare products and make makeup application easier.

5 FAQ's About Face Exfoliation

There are many questions around face exfoliation, so let's dive into some common questions we get surrounding exfoliating your face and more!

Q: Is it OK to Exfoliate Your Face Daily?

We do not recommend exfoliating your face daily. Face exfoliation should be done no more than 2-3 times per week with a gentle exfoliator. The reason for this is over exfoliating your face can damage your skins natural barrier. In some people, this can lead to irritation among other symptoms.

Q: Is it Better to Exfoliate at Night or in The Morning?

Truthfully, the answer to this question will vary on your skin and what your routine looks like.

While exfoliating at night will allow your skin to repair itself while you sleep, if you use more potent ingredients such as retinol in your nightly skincare, it may be best to exfoliate in the morning. Check out our "Is Natural Enough? How Actives Increase Efficiency In Your Skincare Products" to see more on the benefits of retinol and other active ingredients in skincare!

If you have more oily skin, then you may wish to exfoliate in the morning so you can start your day with clear and refreshed skin and can better apply your other products and makeup if desired.

Q: Should I Moisturize After Exfoliating?

Yes! Moisturizing after exfoliating is recommended and part of our simple 4 step skincare routine. After you exfoliate with a gentle exfoliator, it is recommended to follow up with a moisturizer to help replenish the skin and protect it.

Q: What Happens if You Don't Exfoliate Your Face?

If you don't exfoliate your face, over time you may start to notice that your complexion looks dull, you may notice an uneven skin tone or dark spots, and your pores may look or become clogged. This will lead to black heads over time and you may even experience acne.

Exfoliating really helps to polish and buff your skin to remove any trapped dirt or oils to give you a brighter and clearer complexion.

Q: Do You Use Face Wash or Scrub First?

The first step in your skincare routine should always be to use a gentle facial cleanser! Even when you are using an exfoliator, we recommend washing your face with the cleanser first.

This will help to cleanse your skin and prep it for exfoliation, which is another step to really get what's trapped in your skin out, and having a smoother and cleanser surface to work with will help the facial exfoliator to be more effective.

How to Exfoliate Your Face in 3 Easy Steps

Now that we've gone into what face exfoliation is, the benefits, and answered some frequently asked questions, let's go into HOW to exfoliate your face for the best results.

Step 1: Scoop out the product into the palm of damp hands and blend it into a mousse like consistency.

Step 2: Apply to your wet face. You'll want to start at your cheeks and move into a circular motion, moving up towards your nose and forehead.

Step 3: Rinse your face with warm water (not hot), and gently wash away the product. You can repeat this 2-3 times a week after cleansing your face with a cleanser.

Will You Be Incorporating Face Exfoliation Into Your Skincare Routine?

We hope that you start to exfoliate your face so you can reap the benefits that it has to offer. Make sure to check out our "The Benefits of a Morning Skincare Routine" and "A Step-by-Step Nighttime Skincare Routine" for help in setting a consistent morning and night routine for your skin!

You'll also love our most recent drop of Cucumber Drench Body Lotion which is perfect for summer so you can drench your skin in hydrating goodness! Have questions in the meantime? Reach out to us and we'll be happy to answer any questions you may have, or follow us over on Instagram for more!

The Benefits of a Morning Skincare Routine

May 24, 2024

by Bonnie Giangrande minute read

It's no secret that having a consistent morning skincare routine is incredibly important for maintaining healthy skin. While you may not think much accumulates overnight in your sleep, your body still produces oil, and a morning skincare routine will help you prep the skin for day ahead by removing dirt and impurities that have accumulated from your nights rest. Let's dive deeper into the reasons why you need to have a consistent morning skincare routine.

4 Benefits of a Morning Skincare Routine

1.) Cleanse Your Face of Impurities

Starting your morning off with cleansing your face with a gentle yet effective moisturizer will help to draw out any dirt or impurities that have accumulated overnight. If you use other skincare products or apply makeup, this buildup of impurities can reduce the effectiveness of other products as it limits the absorbency into your skin. Cleaning your face every morning can help you avoid this, on top of making your face feel fresh and clean.

2.) Easier Makeup Application

Like stated above, if you don't start off your day with a skincare routine, especially cleansing, you are limiting the benefits and absorbency of your other products, including makeup application. If your skin isn't looking or feeling it's best, chances are your makeup won't either. If you prep your skin well and take care of it, you'll notice an immense difference in your makeup application, especially over time.

3.) Helps to Moisturize Your Face For The Day

Keeping your face hydrated and moisturized is incredibly important. Your skin may be more dry depending on the season, or may even get dehydrated overnight. Prepping your skin and moisturizing it with a moisturizer that is gentle yet nourishing is incredibly important so that you can tackle the day ahead while helping your skin to stay hydrated to fight off outside elements.

4.) Helps to Protect Your Skin

Last but certainly the most important aspect of a morning skincare routine is to protect your skin. When you use quality products to help cleanse and nourish your skin, you're also adding protection against the free radicals you may encounter in the environment.

Easy 4 Step Morning Skincare Routine & How to Layer Your Products

Here at Renu, we believe that skincare doesn't have to be complicated or extensive. That's why we've created a skincare line that isn't only nourishing for you skin, but that is easy when life get's busy. Let's dive into this easy 4 step morning skincare routine!

1.) Cleanse Your Face

The first step in any skincare routine is cleansing your face. We recommend using a gentle yet effective cleanser such as RENU Purifying Gel Cleanser. This cleanser is plant powered and is great at removing bacteria, pollutants, and impurities yet gentle on the skin. Check out these "Top 5 Facial Cleanser Benefits" to see more on the benefits of cleanser!

How to apply: Dispense 1 pump of cleanser and apply to damp skin. Cleanse in a circular motion and rinse with warm water!

If you feel comfortable adding an extra step, you can then use a facial toner. This will help to balance and boost your complexion and minimize the appearance of pores.

Step 2: Exfoliate Your Face

Exfoliating your face is important no matter what season, but even more so in the summer months when you're more prone to sweating. We suggest exfoliating with a gentle yet effective exfoliant such as RENU Hydra Whip Exfoliant. This exfoliant is formulated with walnut shell powder and has a calming lavender scent. Perfectly gentle for your skin yet tough enough to polish and smooth.

How to apply: Scoop a small amount of exfoliant into the palm of your damp hands and blend until it reaches a mouse consistency. You can then apply it to your wet face at the cheeks and move in a circular motion up towards your nose and forehead. It's suggested to use this on your face and/or body 2-3 times a week.

Step 3: Moisturize Your Face

After you cleanse and exfoliate, you'll want to apply your moisturizer. We recommend using a moisturizer that is rich enough to moisturize and keep your skin hydrated, but that is lightweight enough. The perfect daily moisturizer for this is RENU Pure Radiance Moisturizer with active Peptides. It's packed full of vitamins, plant lipids, and botanicals to keep your skin restored and nourished. It's also formulated with powerful peptides to support the skin, while plumping, soothing, and rejuvenating!

How to apply: Pump a small amount and apply to a clean face starting at the cheeks and working upwards motion to the forehead. You can also use this on your hands and body!

Step 4: Seal Your Morning Skincare Routine with Facial Oil

The final step in your morning skincare routine is applying a facial oil. We suggest Renu Luxury Facial oil to promote hydration, give a radiant glow, lock in your routine for the day, all while making your face feel light and refreshed! Make sure to check out our "Facial Oils- Are They Good For Your Skin?" to better understand the benefits of facial oils!

How to apply: Apply 1-3 drops of oil on clean skin as the last step in your skincare routine. This can be applied under your makeup and throughout the day for a skin refresher!

Will You Be Incorporating These Steps Into Your Morning Skincare Routine?

Our hope is that this has helped you better understand the benefits of a consistent morning skincare routine along with using products that not only nourish your skin, but are GOOD for your skin. Looking for a nighttime skincare routine? See our "A Step-by-Step Nighttime Skincare Routine & Why it's so Important."

Looking to get this easy 4 step skincare to try? Our Renu Discovery Set is the perfect set to get familiar with our products. For full size, you can get this entire 4 step skincare with our Essentials 4-Step Set with Renu Bag.

In the meantime, if you have any questions or need help in finding the best skincare products for you, we would love to help, Feel free to comment below or reach out to us. Until then, follow us over on Instagram to see more from us.

Is Natural Enough? How Actives Increase Efficiency In Your Skincare Products

Apr 23, 2024

by Bonnie Giangrande minute read

In today’s world, there are so many skincare products to choose from. It can be hard to choose the perfect products for your skin. There are many natural based skincare companies, and companies that offer natural products that also contain powerful activities. This poses the question “is natural enough?" From Peptides, Niacinamide, Retinol, Hyaluronic Acid, and more. In this blog, we’re going to talk about different types of actives in skincare, and how they increase efficacy in your products to give you better results, without harming your skin or overall health.

CoQ10 - Coenzyme Q10

Coenzyme Q10 is an active ingredient that you can find in many skincare products that helps to protect the skin from environmental stressors. This can include but is not limited to UV exposure, pollution particles, and more. Coenzyme Q10 helps to neutralize free radicals serving as a shield to protect and even help strengthen skin cells. It offers a plumping effects to smooth and firm your skin as well.

When you incorporate Coenzyme Q10 into your skincare routine, you can help to protect your skin against potentially harmful environmental stressors that in this day and age, are near impossible to avoid.

This is why we have Coenzyme Q1O in our Brightening & Resurfacing Toner. The powerful formulation with CoQ10 not only helps to deep-clean, remove traces of impurities, and helps to bind moisture and refresh the skin, it also acts as an antioxidant that helps to protect skin and and fight skin-famaging free radicals. This helps to promote circulation while adding radiance!

Niacinamide (Vitamin B3)

Niacinamide (Vitamin B3) has become a staple ingredient in many skincare formulations and for good reason. From cleansers, serums, and creams, you'll find Niacinamide listed in many. A benefit of Niacinamide is that it helps to restore cellular energy and even repair damaged DNA. Niacinamide can help to fight off external stressors to your skin which can deteriorate and break down the skin overtime which can lead to aging, discoloration, and wrinkles.

This is why you'll find Niacinamide in RENU Nourishing Night Cream. This nourishing night cream is formulated to hydrate, support collagen production, and loss of elasticity. If you're looking for a night cream to smooth and protect your skin while you sleep, this night cream is the perfect formula.

Peptides

If you're looking for an ingredient that will help your skin appear supported, plump, smooth, and rejuvenated, then introducing peptides into your skincare routine is a great idea! Tripeptide-5 can be found as an active ingredient in many skincare products and has many great benefits for the skin.

You'll find peptides in RENU Pure Radiance Moisturizer to help soften the appearance of fine lines and wrinkles, as well as brighten complexion.

Retinyl Palmitate

Retinyl Palmitate is an active ingredient that has wonderful exfoliating properties. This active ingredient helps in the shedding of the upper dermal layer. Shedding of this dermal layer then forces the skin to produce more new cells. The word Retinyl may sound familiar. That is because it is the ester form of Retinol which is less irritating to the skin and more stable. Overall, it is one of the best known and studied anti-aging ingredients and is one that you should desire in your skincare routine!

This is why we have formulated our Advanced Night Lift Face Cream so that you can provide your skin with nourishment while softening the appearance of fine lines and wrinkles! This night cream will also work hard to brighten your complexion.

Aquaxyl™

Aquaxyl is an active that is derived from natural sugars. Studies have shown that aquaxyl improves water reserves and limits water loss, which in turn helps with maintaining hydrated skin! It also helps to maintain the skins natural barrier to keep the hydration in. This will leave your skin feeling smooth and the overall appearance glowing.

This is another active ingredient you'll find in our Advanced Night Lift Face Cream. With the help of aquaxyl, your skin can better retain the hydration all night long so you can wake up with a fresh and hydrated face in the morning.

Matrixyl®

Matrixyl® Synthe-6™ acts as a wrinkle filler by smoothing the wrinkles from the inside by rebuilding skin where needed. This active is particularly great for the forehead and crow’s feet.

This is why you'll also find Matrixyl in both our Vitamin C Glow Serum and our Advanced Night Lift Face Cream. It works hard to combat wrinkles, so you can experience a smoother and refreshed complexion!

Retinol

This may sound familiar to the Retinyl we discussed above. That's because Retinyl is an ester of Retinol, which is a collage stimulating active that can help to reduce find lines and wrinkles when used topically. Retinol works hard to promote cell turnover. This will help to fade any dark spots or hyperpigmentation you may be experiencing, which will then result in a much more even complexion!

You can find Retinol in our Renu Repair Eye Cream! With retinol included into this formula, we can tackle fine lines, dark spots, and dullness around the eye area!

Hyaluronic Acid

Hyaluronic Acid brings moisture to the surface of your skin. Because of this, your skin will appear smoother, plumper, and you'll see a reduction of fine lines and wrinkles when your skin becomes more hydrated!

That's why you'll find this powerhouse active in our RENU Luxury Face Oil.The Beauty Oil not only has Hyaluronic Acid, but is also infused with 10 cold-pressed plant seed oils to brighten and increase collagen for the best anti-aging benefits!

Will You Be Trying Out Any of These Powerhouse Actives Next?

While we at Renu Naturals, love all things natural, sometimes safe actives are needed to get the results we want out of our skincare routine. When you incorporate actives into your skincare routine, you can better target specific skincare concerns you may be experiencing.

It's also important to remember that some actives may cause you sensitivities. It's best to introduce one active at a time. This way your skin can get used to your new skincare addition. You can then slowly increase the amount of product you use as your skin becomes more tolerant.

Looking to introduce actives into your skincare routine? Check out our skincare products to find the perfect products for your specific skin condition. Wondering what skincare products you SHOULD avoid? Read up on our "8 Popular Skincare Ingredients to Avoid" on the blog! Have questions? Feel free to leave a comment below, we'd be happy to help!

8 Popular Skincare Ingredients to Avoid

Dec 11, 2023

by Bonnie Giangrande minute read

When it comes to your skincare products, there are certain ingredients that you should avoid altogether. It’s important to note that not all skincare is created equally in terms of ingredients and environmental impacts. "The Importance of Knowing How Your Skincare is Sourced" is crucial in todays world where the list of skincare products to choose from is endless. Everyone is on the pursuit of healthy and radiant skin, and trying to find skincare products that will nourish your skin and aren’t harmful can be hard to navigate. With that being said, let’s get into the top 8 popular skincare ingredients to avoid when on the hunt for clean skincare that will nourish your skin while helping you achieve that healthy and radiant look!

Moisturizer cream by Renu Naturals

1.) Fragrance and Parfum

What is fragrance and parfum? In skincare these refer to synthetic ingredients added into products in order to achieve a certain scent.

It’s no secret that synthetic fragrances and parfums can be very irritating to the skin and even disrupt the skin's natural barrier. Some even suffer allergic reactions such as inflammation, itching, and redness. While added fragrances may add a nice scent to the product, they can be detrimental when it comes to our skin's health. When you’re on the hunt for clean skincare and checking the ingredients list, make sure the product doesn’t contain fragrance or parfum, and seek out natural essential oils instead.

2.) Sulfates (SLS and SLES)

What are sulfates? Sulfates are detergents and foaming agents that are often found in many personal and skincare products. Many times these are added into your products to create that satisfying lather.

Sulfates are harsh on the skin and can strip away at your skins natural oils, which is why you should avoid using skincare products that use sulfates. The stripping of your skins natural oils can lead to irritation and dryness, especially if you’re already prone to dry and sensitive skin. If you suffer from eczema or dermatitis, sulfates are shown to exacerbate those symptoms as well. Overall, choosing products that are sulfate free can help you to maintain your skins natural oils and will promote healthier skin. Cocamidopropyl Betaine (From Coconut) is a natural option to look for.

3.) Parabens - Skincare Ingredients to Avoid

What are parabens? Parabens are a group of compounds that are used as preservatives in many skincare and beauty products.

Parabens should be avoided because there are concerns of impact on your hormonal balance. There have been studies showing the detection of parabens in human tissue that are believed to mimic estrogen which is a hormone that helps to regulate the body function. This is worrisome because of the potential disruption in the endocrine symptom. Research is still being done into parabens, but some studies have suggested a link between parabens and breast cancer. Findings for this are still inconclusive, but with products out there that don’t contain parabens and are just, as if not more effective, why risk it? If you’re looking for a cleaner skincare regimen, it may be wise to opt for paraben free skincare!

4.) Mineral Oil/Petroleum

What are mineral oils? Colorless and odorless oil which is derived from petroleum and comes from the distillation of crude oil to produce gasoline. It is often used in skincare products as an occlusive agent which forms as a barrier on the skin's surface to prevent the loss of water and retain moisture. You’ll often find this ingredient in moisturizer, ointments, and baby oils.

What is petroleum? Petroleum is similar to mineral oil as it’s used to form a protective layer on the skin that helps to keep moisture trapped in. Petroleum jelly is often used in products such as lip balms, ointments, and creams.

It may be wise to consider skincare products that don’t have mineral oils or petroleum because of their concern of being potentially comedogenic and leading to clogged pores and skin issues. If you’re aiming for a lighter and non greasy skin care formula that still provides hydration, look into an alternative that uses other more natural ingredients that achieves this such as hyaluronic acid, shea butter, cocoa butter, sweet almond oil, aloe vera gel, argan oil, rosehip seed oil, and coconut oil. You'll find many of these nourishing alternatives in Renu Naturals skincare products.

5.) Synthetic Colors - Skincare Ingredients to Avoid

What are synthetic colors? Synthetic Colors refer to artificial dyes and pigments that are often added to cosmetic and skincare products to create a specific color for aesthetically pleasing purposes.

Synthetic colors just aren’t good for your overall health in general. From skincare to even the food that we eat. Many artificial colors in skincare are derived from coal tar or petroleum to enhance the aesthetic of a product. However, synthetic colors could pose a risk to your health and skin such as skin irritation, allergic reactions, sensitivity, and even cacogenic issues. Overall, opting for skincare products that don’t use synthetic colors is much healthier for your skin.

6.) Phthalates

What are phthalates? Phthalates are a group of synthetic chemicals that are commonly used in part of the fragrance formulation process or to improve the texture and scent of a product.

Phthalates raise concern because of their potential to disrupt the endocrine system, similar to the use of parabens. Phthalates can be absorbed through the skin and studies have even suggested a link between the exposure of phthalates and adverse health effects such as hormonal disruptions, developmental problems, and even reproductive issues. If you’re looking for cleaner skincare products, we recommend choosing products that are phthalate free.

7.) BHA and BHT Preservatives

What are BHA and BHT preservatives? Both BHA (Butylated Hydroxyanisole) and BHT (Butylated Hydroxytoluene) are synthetic antioxidants that are used to prevent oxidation of oils and fats in many skincare and cosmetic products.

BHA and BHT are both considered “safe” for cosmetic use by regulatory agencies, but many try to avoid them because of the potential health concerns that they pose. Some studies raise questions about the long term effects of these synthetic antioxidants. It may be wise to avoid products that use synthetic antioxidants and opt for products that contain real antioxidants.

8.) Propylene Glycol - Skincare Ingredients to Avoid

What is propylene glycol? This ingredient is often used in skincare products as a penetration enhancer to help with the absorption of other active ingredients to be more effectively absorbed into the skin. Propylene Glycol is typically derived from petrochemicals.(Not to be confused with Propanediol which is derived from corn)

Many choose to avoid the use of propylene glycol in their skincare products because of potential irritation to their skin. While this ingredient is generally considered “safe”, many people suffer skin irritation and if you live in a particularly dry climate, it could potentially draw moisture from your skin. We suggest considering alternative formulations that don’t use propylene glycol in the ingredient list.

Will Your Be Steering Clear of These 8 Popular Skincare Ingredients to Avoid?

After shedding light on these top 8 popular skincare ingredients that you should avoid in skincare, we hope your journey to finding cleaner skincare has become easier. Knowledge is power, and since our skin is the largest organ in our body, we must protect it. There is a direct correlation between the health of your skin and your overall health, so it is important to take good care of it. Our clean skincare products will not only give you radiant, glowing skin, but will also nourish your skin with quality ingredients that you can feel good using. For a simple yet effective skincare lineup, we have everything you'll need from moisturizers to oils and serums to creams. Have questions? Leave a comment below. We’d love to help with your skincare journey! In the meantime, follow the Renu Naturals Instagram page to keep up to date with the latest!