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5 Easy Tips on Selling Renu Products in Your Boutique or Salons

Aug 15, 2023

by Bonnie Giangrande minute read

It can feel like a daunting task to move products from the shelves and into your Customers check out bag, but when you incorporate the right strategies and really connect with your customers' needs, it can be easy! Lets get into 5 easy tips on selling Renu products!

1. You Aren't Pitching To Your Customers

It’s easy to assume that by having products easily available and beautifully showcased on shelves that it will be easy to sell to your customers. But it isn’t always that simple. While pitching the product may feel like an uncomfortable task, it’s a necessary one! And the great news is you don’t need to wait for a customer to be a regular to pitch your products to them. Whether they’ve been a long time customer or are new, you can easily pitch your products to them.

Even if new customers don’t buy the first time, over time you’ll build rapport and trust with them, they’re more likely to buy from you. According to Bain & Company, your repeat customers are more likely to buy from YOU even if your exact same product costs more than what your competition is selling it for. Customers value a more intimate interaction, which online stores or big box chains just can't offer.

2. Ease The Customers Hesitations and Risk Fear

A product's price isn't always what keeps customers away. The actual benefits are sometimes not understood or known by them. Are you relating how the product will benefit them in their daily lives while you are telling them how valuable the product is? You can also ask customers if there are specific skin concerns they have, and pitch products that will help remedy that. Remind them that Renu products are worth the price! Sure, they can get a $7 moisturizer from the local drug store. But what are they getting from Renu? They’re getting high quality, organic ingredients that not only address their skin concerns, but do so without a long list of harsh or potentially harmful ingredients.

Perhaps the customer is afraid of taking the risk and changing from a product they’ve used forever to something new. By speaking to the value of Renu products, you can help ease the risk factor that customers may be feeling in trying something new. If a customer was happy with their current skincare products, they wouldn't be interested in what you’re selling, so make sure you speak to the value! Customers want to see the value in their purchase!

Examples on Pitching The Value:

Say a customer has specific skin concerns with wrinkles they wish to address. Try these pitches:

“Renu’s Beauty Balm With Bakuchiol is made with a safe botanical alternative to Retinol that offers anti-aging benefits and improves skin firmness, tone and overall lifting to help promote healthy, hydrated skin! Do you want to try a sample?”
“Renu has this Vitamin C Serum with Matrixyl that does wonders in helping build collagen to improve the appearance of fine lines, wrinkles and help reduce the look of age spots because of the Matrixyl and Vitamin C. It's a great product you will love using every day! Do you want to try a sample?”

Or maybe a customer is looking to switch to a more simplified or natural skincare product. Try this:

“We have these beautiful Renu products that only use high quality ingredients. Most of their products are made with powerful antioxidants and safe, organic ingredients that are sourced by nature!”
“Renu Naturals has a simple and effective 4 step skincare line to simplify your skincare routine. Skincare routines don’t have to be overwhelming or complicated, and Renu products are packed with everything your skin needs, but with fewer steps!”
“A simple 4 step routine means less time at night before bed, but still taking great care of your skin!”

Helping Customers understand the value of Renu products and how it can directly benefit them is key. Consumers like to feel that the product they buy will solve their problem and make their life easier. By explaining how the product solves their problem, you can increase customer satisfaction and sales. This can also be achieved through in-store signage, product demonstrations, hosting skincare workshops, and offering the customer a sample of the product. When you make yourself a trusted source of information, you will build customer loyalty and increase your chances of making sales!

3. Make The Buying Process as Easy as Possible For The Customer

If buying Renu products is too hard or takes too much effort for the customer, they are not going to purchase it. Have Renu products easy and accessible for customers to purchase. Have them right near the register and always in stock. Offering a Tester for each product is important for the Customer to experience the texture and scent of the product. Show the customer just how easy getting Renu products is from your salon or boutique whenever they are there for an appointment or shopping!

4. Talk About The Price Without Feeling Nervous

Talking about pricing when you’re trying to sell may feel awkward, but the customer is expecting to know how much a product costs. Customers expect the product to cost something, so they won’t feel as awkward as you may when discussing the price. You don’t need to mention the price at the very beginning of the conversation, but you can feel less awkward talking about the cost when you focus on the value and benefits Renu products have to offer. Explain to the Customer that becaue there are no cheap fillers in the products, and only nourishing botanical extracts and active ingredients, a little goes a long way! When you truly believe in the value, talking about price is easy. According to Farsedakis BRB Beauty Brands, talking about the price will actually help you build trust with the customer!

5. Close The Sale With Ease and Confidence

Maybe your customer is interested in buying, but don’t just assume that they know how to purchase or will take it to the next step. Close out the sale with confidence by simply asking them if they want to add their product to their cart or invoice. “I noticed you were eyeing that Renu Luxury Face Oil, it is a favorite amongst our Customers, would you like me to add that to your invoice?” or “ I know you loved how that Renu Hydra Whip Exfoliant smelled, I can add that into your invoice right now if you want to take it home! I know you will love how it makes your skin feel!”

Selling any kind of skincare products in small boutiques and salongs can be challenging, but with the right strategies, it can be done. Pitching to your customers correctly, with confidence, easing their hesitations, and making the buying process as easy as possible for the customer, will go a long way in the selling process! I hope that this has helped give more insight on how to get Renu products from the shelves to your Customers checkout bags. And of course, if you have any questions or comments, feel free to comment below!

Plant Based With Power - Actives in Natural Skincare - Renu Naturals Skincare

Aug 02, 2023

by Bonnie Giangrande minute read

It is so common for women today to seek natural skincare products in order to maintain healthy and radiant skin. There has been a lot of buzz about natural skincare recently, and for the right reasons. Aside from providing numerous benefits for the skin, many natural skincare products are also sustainable and eco-friendly alternatives to conventional skincare as well. However, to further enhance the efficacy of these products, the incorporation of "actives" plays a vital role. In this blog post, we'll explore the benefits of using natural, plant-based skincare products and go into how specific actives, such as Hyaluronic Acid, Matrixyl, and Retinol, elevate their results to bring about not only beneficial nutrients to your skin, but transformative effects as well!

The Power of Plant-Based Skincare

First, let's discuss why choosing a natural skincare line is so important! Natural, plant-based skincare products are formulated with ingredients derived from nature such as botanical extracts, essential oils, and fruit enzymes. These products offer many advantages over their synthetic counterparts. On top of that, these products are gentle, nourishing, environmentally friendly, and can be beneficial to your overall health. Let's take a deeper dive into why choosing a natural skin care line is so beneficial.

1. Gentle and Nourishing For The Skin:

Plant-based ingredients are generally gentle on the skin and less likely to cause irritation or allergies unlike chemicals or harsh ingredients may. As well as nourishing, hydrating, and protecting the skin, they are rich in vitamins, antioxidants, and minerals. Plant-based ingredients are naturally derived from fruits, vegetables, and other sources. They can improve skin tone and texture, reduce wrinkles, and even fight free radical damage. They are also sustainable and environmentally friendly. Take a look at our “Food in Skincare - Seasonal Favorites That Are Almost Good Enough to Eat!” article and dive deeper into some of the benefits of food in our skincare.

2. Sustainability and Environmentally Friendly:

Natural skincare products are often made using sustainable practices and biodegradable packaging, which reduces their impact and carbon footprint on the environment. By choosing plant-based alternatives, we contribute to our planet's preservation. Here at RENU Naturals, we're committed to reducing our carbon footprint which is why we've partnered with 1% for the Planet Global Organization.

3. Overall Health

A natural skin care routine addresses your overall skin health rather than just addressing specific concerns. Skincare products containing natural and plant-based ingredients to promote your skin's own healing abilities, resulting in a healthier appearance. Furthermore, our skin is the largest organ in our bodies. Our bloodstream absorbs anything put onto our skin, so it's possible to experience more than skin problems in the future if using products that have harmful ingredients. It is beneficial not only for your skin, but for your overall health to use a natural skincare product. If you want to look further into why choosing natural ingredients over synthetic matters, look at our "Why Choose Natural Ingredients over Synthetic When It Comes To Skincare" article!

Plant Based With Power- Actives in Natural Skincare :

While natural skincare products offer numerous benefits just as they are, the addition of "actives" takes them to the next level! Actives are potent, safe ingredients that target specific skin concerns and deliver visible results such as hyaluronic acid, matrixyl, retinol, and active peptides. Let's take a look deeper look into these powerhouse actives that play a role in our skin care products.

1. Hyaluronic Acid - Retain Moisture

Hyaluronic Acid is a naturally occurring substance in our skin that retains moisture. When incorporated into plant-based skincare products, it attracts and binds water molecules, providing hydration and plumping of the skin. This active ingredient helps reduces fine lines and wrinkles, leaving the skin smoother and more supple.

For those reasons, you can find this powerhouse active in our Luxury Face Oil, Repair Eye Cream, and Vitamin C Glow Serum. This will boost hydration to the skin, making it appear smoother and plump.

2. Matrixyl - Promoting Firmness and Elasticity

As a peptide complex, Matrixyl promotes skin firmness and elasticity by stimulating collagen production. Matrixyl is an effective way to combat aging signs, such as sagging skin and elasticity loss, in natural skincare products. The active ingredient improves the texture of the skin and reduces the appearance of wrinkles, resulting in a youthful appearance. Matrixyl is widely used in many skincare products and is known for its effectiveness in improving skin texdture and reducing the signs of aging. It is also gentle on the skin and suitable for all skin types.

This is why you’ll find Matrixyl in our Vitamin C Glow Serum. It helps to boost collagen production and promote skin firmness. Pro-aging skincare is what we're all about, and we love keeping your skin radiant, glowing, and healthy!

3. Retinol - Stimulating Collagen

Retinol, a derivative of Vitamin A, stimulates collagen synthesis and speeds up cell turnover. Retinol is often derived from natural sources, such as rosehip seed oil or carrot extract, in plant-based skincare. It reduces hyperpigmentation, fine lines, and acne scars, resulting in a smoother, more even complexion. It can also help to reduce the appearance of age spots. Regular use of retinol can keep skin looking younger for longer.

You’ll find retinol in our Repair Eye Cream to promote collagen, reduce hyperpigmentation and fine lines. You’ll also find a natural form of Retinol known as “Bakuchiol” in our Beauty Balm With Bakuchiol! Bakuchiol is a gentle and safe botanical alternative to Retinol that offers anti-aging benefits and improves skin firmness, tone and overall lifting

4. Active Peptides - A Multi-Benefit Active!

Another beneficial ingredient in skincare is active peptides. These are known as amino acids that are formulated to provide many benefits to your skin. Benefits such as boosting collagen production, improving elasticity in the skin, and even reducing the appearance of wrinkles. These small size molecules can penetrate your skin effectively making it easy to give your skin all the intended benefits of the active peptides!

That's why you'll find active peptides in our RENU Pure Radiance Moisturizer. Our nourishing moisturizer is rich in active plant-based ingredients and packed full of vitamins, plant lipids and botanicals that will keep your skin nourished!

Take Advantage of Nature And Science For Your Skincare With Renu Naturals Skincare!

So, as you can see, it is no secret that natural, plant-based skincare products have gained immense popularity for their gentle yet effective approach to skincare. The results can be even more impressive when Hyaluronic Acid, Matrixyl, Retinol and Peptides are included. Whether you're looking to hydrate, tighten, or combat the effects of aging, plant-based skincare offers powerful and natural results.

Take advantage of the synergy between nature and science to achieve radiant, healthy skin! And of course, if you have any questions on our plant based skincare products, leave us a comment or reach out! We’d be more than happy to assist you in finding the right products for you and your skin. Here at Renu Naturals, we believe that you can keep your skincare routine simple and be effective!

Top 5 Facial Cleanser Benefits

Jul 18, 2023

by Bonnie Giangrande minute read

A proper skincare routine is essential to maintaining radiant skin. It's so important to start off your skincare routine with a quality facial cleanser. Cleansers are more than just a skin care product - they are the foundation of a glowing, clear complexion! Here, we'll discuss the top five facial cleanser benefits and how it helps maintain healthy skin. We will also discuss how to properly wash your face, and what products to use following your facial cleanser. Stay tuned!

Renu Naturals Facial Cleanser

5 Benefits of Using a Quality Facial Cleanser

While there are many more benefits to using facial cleanser as part of your skincare routine, let's get into the top five benefits of facial cleanser and why you should be using one every day!

1. Facial Cleaner Benefits - Removing Impurities:

Our skin accumulates impurities throughout the day, including dirt, bacteria, pollutants, excess oil, dead skin cells, and even SPF. Impurities clog pores and cause acne, blackheads, and dull skin. During the summer months, our skin is prone to even more congestion, so cleansing is incredibly imperative. Facial cleansers cleanse the skin by removing impurities and allowing it to breathe. Your facial cleanser can help prevent breakouts and promote a clearer complexion by removing dirt, excess oil, and daily impurities.

2. Facial Cleanser Benefits - Balancing the Skin's pH:

Something many may not know is that our skin has a natural protective barrier known as the "acid mantle", which helps maintain an optimal pH level. External factors like pollution, weather conditions, and using alkaline-based products can disrupt your pH-balance. Facial cleansers formulated with gentle, pH-balanced ingredients help to restore our skin's natural acidity, strengthening its protective barrier. By preserving the pH balance, cleansers contribute to healthier, more resilient skin.

3. Facial Cleanser Benefits - Enhancing Absorption of Skincare Products:

It is often overlooked that facial cleansers can improve the absorption of following skincare products. Our skin can better absorb serums, moisturizers, and other treatments when it is free of buildup and impurities. This is why facial cleanser is typically the first step in a skincare routine. Your skincare routine will be more effective if you use a cleanser first. By doing this, you ensure that the products you apply afterwards can penetrate deeply into your skin and deliver their intended benefits!

4. Facial Cleanser Benefits - Preventing Premature Aging:

Besides causing other skin problems, the accumulation of pollutants and free radicals can also accelerate aging. These external factors break down collagen and elastin. This leads to the appearance of fine lines, wrinkles, and even skin firmness loss. It is possible to preserve your skin's appearance while promoting a more radiant complexion by thoroughly cleansing with a quality facial cleanser.

5. Facial Cleanser Benefits - Hydrating and Nourishing:

While facial cleansers primary focus is to remove impurities, many formulations also include ingredients that hydrate and nourish your skin as well. Look for cleansers with moisturizing ingredients that help to replenish your skin's moisture barrier such as RENU Purifying Gel Cleanser. With green tea leaf extract, camellia oil, and honeyquat, this cleanser provides antioxidant protection and moisture retention. As an added bonus, it contains dead sea salts, which are rich in magnesium and boosts the hydration process while strengthening the skin's lipid barrier. Cleansers that contain antioxidants, vitamins, or botanical extracts will provide your skin with additional nutrients!

Renu Naturals Facial Cleanser

How to Properly Use Your Facial Cleanser

Now that we’ve covered all of the great benefits of incorporating a quality facial cleanser into your routine, let’s go over how to properly wash and cleanse your face! To maximize the benefits of your face wash, it is important to follow the proper usage technique's. It is recommended to wash your face twice a day, ideally morning and night.

1. Wet your face with lukewarm water to help open up your pores. You'll want to avoid using hot water as this can not only cause inflammation and redness on your skin, but it can strip your skin of it’s natural oils as well.

2. Take a small amount of face wash and gently massage it onto your face while using circular motions. Concentrate on areas that are prone to oiliness and blemishes. Avoid scrubbing too hard so as to not irritate the skin. Be gentle, allowing the face wash to do its job.

3. Rinse your face thoroughly with lukewarm water to ensure all product residue is cleansed and removed from your face.

4. Pat your face dry with a clean towel and make sure to avoid rubbing aggressively to prevent unnecessary friction on the skin.

Renu Naturals Facial Cleanser

What to Use After Cleansing Your Face

Now that we’ve gone over the importance of using a quality facial cleanser and how to properly use it, let’s talk about the products that you should be using after cleansing your face.

Toner

Following your cleansing with a toner is always a great idea. Toner will help to protect, refresh and revamp your skin! Our new Renu Rosewater & Hibiscus Toner is an alcohol-free formula that will help to strengthen your skin barrier and deliver hydration and balance to your skin! It’s rich in minerals, vitamins and antioxidants. Its rose petals contain a variety of polyphenols, which provide anti-aging properties, and minimize the appearance of pores.

Exfoliation

Exfoliating after cleansing is also incredibly beneficial. This is especially beneficial during those hot summer months when you’re sweating more and creating more buildup on your face. RENU Hydra Whip Exfoliant is perfect to gently exfoliate your skin while helping to smooth your complexion and crêpe skin on the neck and chest. It allows you to polish, buff and unclog your pores for fresh, smooth, radiant skin!

Facial Oil

Following exfoliation, a quality facial oil is a must! Using a light but powerful facial oil like RENU Luxury Face Oil is a great addition to your skincare routine. Our Luxury Face Oil is best known for its ability to actively brighten and increase collagen contributing to pro-aging benefits. It’s packed full of restorative omega fatty acids that will leave skin looking smoother and healthier with a youthful, radiant glow. It will also help protect your skin against everyday free radicals, and provides superpower hydration to help improve cell health long term.

Moisturizer

And last but certainly not least, finishing your skincare routine with a great moisturizer is vital. To help hydrate the skin, look for a gentle facial moisturizer or balm such as RENU's Beauty Balm with Bakuchiol. This creamy yet indulgent non-comedogenic beauty balm was created with plant retinoids to smooth fine lines and improve skin’s tone and texture. When you finish your skincare routine with a quality moisturizer or beauty balm, you’re setting your skin up for success.

Renu Naturals Skincare Products

Will You Be Using Facial Cleanser in Your Skincare Routine For These Facial Cleanser Benefits?

As you now know, using a facial cleanser is an incredibly important step in any skincare routine! By using a facial cleanser, you’re ensuring that your skin remains clean, balanced, and is prepared to absorb the benefits of following skincare products. Regular use of facial cleanser helps to squash impurities, prevent breakouts, maintain the skin's pH balance, and slow down the aging process. With a wide range of cleansers available for various skin types, it's essential to find the one that suits your specific needs. RENU Purifying Gel Cleanser is the perfect option for all skin types!

Here at Renu Naturals, we believe that skincare doesn’t have to be complicated. This is why we created this skincare line. So that you can feed your skin with nutrient ingredients it needs, while keeping it simple! So, make facial cleansing a non-negotiable part of your daily skincare ritual for a healthier, more radiant complexion. If you have any questions, make sure to ask below in the comments so we can assist you with your skincare needs and questions!

Renu Naturals Skincare Products

Top 5 Menopause Skincare Tips to Combat Dry and Dull Skin

Jul 02, 2023

by Bonnie Giangrande minute read

Menopause is a natural process that marks the end of the menstrual cycle in women. In some cases, women can start menopause prematurely. Either way, taking care of your skin during menopause is important as it's incredibly common for women to experience changes in their skin during menopause. During this time, our estrogen levels drop, which can decrease collagen production in the skin. In return, skin can be dry, itchy, and dull, and it requires special care to stay healthy and glowing.

That's why a great menopause skincare routine is vital! See our “How Collagen Helps & Works For Your Skin” blog to dive deeper on the benefit of collagen for your skin! The purpose of this blog is to discuss how to care for menopausal skin, and which ingredients are best for women who are struggling with the effects that menopause has on their skin.

Keep Your Skin Cleansed With Gentle Cleansers

Dry skin is a common complaint among women going through menopause. Cleaning the skin properly is the first step in caring for menopause skin. Mature skin may find regular soap too drying. To keep your skin's natural oils from being stripped, you need a gentle, creamy cleanser. A great and gentle option would be RENU Purifying Gel Cleanser. This cleanser effectively removes bacteria, pollutants, and impurities while being gentle on your skin. When washing your face, avoid hot water, as you can further dry out your skin. In addition, you should avoid harsh exfoliants, since they can irritate and be too drying on your skin. Instead, opt for a gentle exfoliant like Renu’s Hydra Whip Exfoliant. With aloe, avocado, rosehip, and sweet almond oils. This exfoliant will gently remove dead skin cells while keeping moisture locked in the skin. At this time in your life, you may want to consider adding a Toner to your skincare routine. Renu Brightening and Resurfacing Toner is formulated with CoQ10 which Energizes cell activity, along with Hyaluronic Acid that will help retain moisture in the skin.

Keep Your Skin From Getting Dry and Patchy By Moisturizing

Moisturizing is the next essential step in a menopausal skincare routine. Our skin produces less oil as we age, which can cause dryness and wrinkles. It's important to choose a moisturizer that contains ingredients that will keep your skin nourished and restored. RENU Pure Radiance Moisturizer with active Peptides does just that. This moisturizer is formulated with Peptides that helps the skin appear supported, plump, smooth, and rejuvenated.

A Little Face Mask Never Hurt Anybody!

Face masks are perfect for mature skin, and also for our relaxation with a spa-like experience at home. Not only can face masks help to moisturize the skin, but our Hydra Rich Mineral Mask with Sea Plankton is like adding electrolytes for the skin. This mineral rich mask works synergistically to improve your skin’s vitality and serve as antioxidants, promoting collagen and elastin production, which is perfect for mature skin and a great addition to your menopausal skincare routine.

Why Retinol is a Key Ingredient in a Menopausal Skin Care Routine

Another critical ingredient in a menopausal skincare routine is retinol. During menopause, our skin looses collagen rapidly. According to the American Academy of Dermatology, "Studies show that women’s skin loses about 30% of its collagen during the first five years of menopause. After that, the decline is more gradual. Women lose about 2% of their collagen every year for the next 20 years." This is a significant loss of collagen in the first five years of menopause.

Retinol is an ingredient that is a form of vitamin A that can reduce the appearance of fine lines and wrinkles. It can also improve skin texture and tone.

In addition to stimulating collagen production, RENU Repair Eye Cream contains retinol to combat fine lines, wrinkles, dullness, dark spots, and dehydration around the delicate eye area, where we start to show aging first. For some, Retinol can be irritating to sensitive skin. An alternative may be a better choice in this case. Renu's Beauty Balm with Bakuchiol is a gentle and safe botanical alternative to Retinol. As well as improving skin firmness, tone, and overall lifting, Renu Beauty Balm is a wonderful sleep mask that will add a nourishing protective layer to your skin.

Antioxidants and Their Importance in Your Menopause Skincare Routine

Antioxidants are also helpful for menopausal skin. Environmental factors such as pollution and ultraviolet rays can accelerate the aging process of our skin. Look for a serum or moisturizer that contains vitamins C and E, which are powerful antioxidants that can help slow down free-radical activity, while brightening skin and reducing the appearance of dark spots. RENU Luxury Face Oil contains 10 plant seed oils, essential rich botanical nutrients, Hyaluronic acid and vitamin E. This beauty oil is known for actively brightening and increasing collagen contributing to more a more youthful complexion. Renu Vitamin C Serum with Matrixyl offers vitamin C to brighten, hydrate and clarify skin. Matrixyl Peptides addresses visible signs of aging and helps build collagen. Adding in high quality facial serums that contain strong antioxidants is so important and beneficial to a menopausal skincare routine.

It’s Not Just a Good Menopause Skincare Routine, a Healthy Lifestyle is Important, Too!

In addition to these ingredients, there are also lifestyle changes that you can make to help keep your menopausal skin healthy and glowing. First, make sure to stay hydrated by drinking plenty of water throughout the day. This will help keep your skin hydrated and plump. Second, make sure to get some sort of exercise in 3 - 4 days a week. Start with just 10 minutes a day and gradually increase the intensity and duration.

Exercising regularly can release the happy hormones called endorphins, which helps relieve menopause symptoms, making irritability and mood swings easier to cope with. Even going for short daily walks or doing some yoga stretches can help keep your body functioning well. Because getting enough sleep is essential during Menopause, getting some exercise in will also help you to get a restful sleep! Lack of sleep can lead to dark circles and puffiness around the eyes, as well as a dull complexion. If you’re having a hard time sleeping, try our soothing Bath Bombs to help you relax before bed. Renu’s bath bombs are made with mineral rich magnesium and sea salt to gently detoxify and re-balance your body, while aroma-therapeutic essential oils soothe your skin and calm your mind! Finally, make sure to eat a healthy diet that is rich in fiber, vitamin D and calcium. Foods that are high in antioxidants and other nutrients are essential for healthy skin.

What Changes Will You Be Making For Your Menopausal Skin?

In conclusion, menopausal skin requires special care to keep it healthy and glowing. To take care of your menopausal skin, make sure to cleanse it properly, moisturize it regularly, and use ingredients such as retinol and antioxidants that can help improve the texture and tone of your skin. In addition to these skincare tips, make sure to stay hydrated, get enough sleep, and eat a healthy diet to help keep your skin looking its best. With the right care and ingredients, you can keep your skin healthy and radiant. If you have any questions or need product suggestions to best suit your needs, drop them down below in the comments, we would love to help you out along your journey!

The Essential 2024 Summer Skincare Routine

Jun 17, 2023

by Bonnie Giangrande minute read

As the summer sun warms up, it's critical to remember the importance of using natural skincare products to help protect your skin from damaging UV rays. In addition to being a great source of Vitamin D, too much sun can also be detrimental to our skin if we do not take the necessary precautions, and do not use products to hydrate and protect our skin accordingly. See this Photoaging (Sun Damage) article by Yale Medicine for more information on sun damage. Now, let's first get into why you should choose natural skincare products for your summer skincare routine in the first place!

Renu Naturals summer skincare routine products

Why Use Natural Skincare Products in Your Summer Skincare Routine?

Using natural skincare products is an excellent way to protect your skin from sun damage. As well as being beneficial to your skin, natural products don't contain harsh chemicals that can be harmful to not only your skin, but your overall health. Keeping your skin healthy and glowing is easy with natural products, which can also contain beneficial antioxidants and other nourishing ingredients! Additionally, they are more gentle on the skin, so you won't have to worry about skin irritation or other skin problems.

Another great benefit of using natural skincare products is that they are usually much more eco-friendly. It is common for chemical-based skincare products to contain ingredients that are harmful to the environment. On the other hand, plant-based skincare products are made with ingredients that are not harmful to the environment! Read up on our "Why Choose Natural Ingredients over Synthetic When It Comes To Skincare" blog for a more in depth read!

Renu Naturals Products - Summer skincare routine

What Ingredients Help With Sun Damage?

Adding safe ingredients such as retinol, vitamin C, niacinamide, and alpha hydroxy acids into your summer skincare routine can help with sun damage, minimize dark spots, and smooth wrinkles that may have been caused by sun damage. These ingredients work by stimulating the production of collagen, which helps to firm and smooth the skin. Additionally, they can help reduce inflammation and even out skin tone, reducing the appearance of wrinkles and dark spots.

Vitamin C - In addition to boosting collagen production, vitamin C can reduce the appearance of fine lines and wrinkles. See "How Collagen Helps & Works For Your Skin" blog to get a more in depth understanding. In the meantime, check out our anti-aging, collagen building Renu Glow Serum with Vitamin C and Matrixyl 3000 for smoother, brighter, and more youthful-looking skin!

AHAs - Alpha-hydroxy acids (AHA's) help to gently exfoliate the skin, which can reduce sunspot visibility.

Retinol - This ingredient is a powerful antioxidant that can reduce signs of aging, including sun damage. Check out Renu Beauty Balm with plant-based Retinol in the form of Bakuchiol to help tighten skin elasticity, soften fine lines and even skin tone. Another popular product is our Renu Repair Eye Cream with retinol to treat fine lines, wrinkles around the eyes, dullness, dark spots, and dehydration.

Niacinamide - Reduces inflammation, hyperpigmentation, and redness caused from UV Rays. For the ultimate in skin nourishment and hydration, our Renu Night Cream with Niacinamide is designed to provide intense moisture, support collagen production and address hyperpigmentation caused by sun damage.

Incorporating natural skincare products that use these superstar ingredients into your skincare routine can restore and protect the skin from further sun damage, among many other benefits when using natural skincare products.

4 Steps For The Perfect Summer Skincare Routine

Step 1:Cleanse

Cleansing is so important for your skin, and will always be step one in your after- sun summer skincare routine! The Renu Purifying Gel Cleanser is gentle on your skin while effectively removing bacteria, pollutants and impurities. Keep in mind while its important to cleanse your skin after being out in the sun. This botanical formulation is designed to nourish and not dry out your skin.

Step 2: Toner

In addition to shrinking pores, toner helps restore the pH balance of the skin as well as refresh and protect it. Renu's Brightening & Resurfacing Toner has been specially formulated with a unique blend of plant-powered, fruit extracts and glycolic acid, which are gentle and effective in minimizing the appearance of pores by dissolving dead skin and other debris from the pores. The added benefits to this toner is that it is infused with skin-brightening botanicals that help balance and boost your complexion.

Step 3: Treatments

Weekly exfoliation and daily use of serums and eye cream are the perfect duos to treat your skin and to keep it healthy and refreshed! Don’t feel overwhelmed. Set aside a specific few days a week where you will incorporate the exfoliation, and apply your serum and eye cream daily.

Exfoliating: Exfolating your face during the summer is vital! Exfoliating after being out in the sun all day will help remove dirt, makeup residue, sunscreens, and will help unclog your pores after a day of sweating in the summer heat. The Renu Hydra Whip Exfoliant is the perfect exfoliant. The gentle formula contains aloe, avocado, rosehip, and sweet almond oils to add hydration back into your skin. The crushed walnut shell powder helps to smooth your complexion and crêpe skin on neck and chest, all while gently unclogging pores.

Serums: The next step is applying the Renu Luxury Face Oil that is packed with natural goodness! With its rich Omega fatty acid content, Renu Luxury Face oil will leave your skin looking smooth and healthy with a youthful, radiant glow! With 10 plant oils, essential nutrients and hyaluronic acid, our Luxury Face Oil actively brightens and increases collagen, which promotes healthy aging!

Eye Cream: Additionally, it is also worthwhile to remember to treat your eyes! Sumer days can cause a work-out for your eyes, with harsh sun and squinting, exasburating wrinkles aroud the eyes.The Renu Repair Eye Cream will tackle fine lines and wrinkles, dullness, dark spots and dehydration around the delicate eye area. Our eye cream contains retinol, which stimulates the production of collagen, improves the tone and evens out the texture of the skin. In addition, it contains niacinamide, which reduces hyperpigmentation and smooths skin, along with Hyaluronic Acid to lock in the natural moisture around the under eye, so skin appears firm and evenly toned.

Lips: Most people only think about protecting their skin from the sun, and can forget that protecting your lips is also incredibly important. We recommend using an organic lip balm such as our Organic Lip Balms with SPF-15. With flavors like coconut, strawberry lemonade, sweet citrus, iced pear, and our watermelon mint with Zinc protection, to keep your lips soft, protected, and ready for Summer! These little Sun-blockers are also great to apply to other area of the face when your favorite Sunblock isnt readily available!

Step 4: Moisturize!

Using a high quality moisturizer with healing plant extracts after a day in the sun, is so important when it comes to your skincare routine. Our Renu Pure Radiance Moisurizer is the perfect nutrient-rich option for a light weight moisturizer to rehydrate skin. In addition to offering moisturizing benefits, the Peptides in the formula improves collagen production, skin firmness, tone, and overall lifting. Renu Pure Radiance will leave your skin smooth, soft, hydrated, and glowing.

Will You Be Incorporating Renu Naturals Into Your Summer Skincare Routine?

To conclude, using clean, plant-based skincare products after spending time in the summer sun is essential for maintaining healthy skin and promoting overall well-being. You can ensure your skin stays nourished, hydrated, and protected throughout the summer months by incorporating natural ingredients and gentle formulations in your summer skincare routine such as those in our Renu products.

So, do you feel ready for summer? Check out our Essentials 4-Step Set with Renu Bag or our Glow-on-the-Go Beauty Bag for those who are constantly on the go, but want to stay consistent in their summer skincare routine! Or relax with our Positive Energy Gua Sha Set! No matter what your skin type, RENU Naturals has something for you.

Crepey Skin? Here's what you CAN do!

Feb 09, 2023

by Bonnie Giangrande minute read

Twice as Nice - The Double Cleansing Routine

Aug 18, 2021

by Bonnie Giangrande minute read

Following a proper clean skincare routine is essential to seeing consistent results in the overall appearance and health of your skin. Cleansing and exfoliating are two essential steps in helping to remove buildup and impurities from the face, revealing a cleaner, more radiant complexion.

Your skin type, personal preferences and lifestyle determine how often you cleanse your face, along with the season and even the weather. To reduce congestion and increase clarity of the skin, it’s important to be consistent in your cleansing routing. Removing makeup, dirt and oils from the skin every night is important in preventing breakouts, reducing congestion and clogged pores, and helps to maintain the hydrolipidic balance on your skin.

Washing your face was a basic function, typically with either soap or by using a face wash. As we evolve with ingredients, function and technology, the latest skincare trend offers another option: Double Cleansing.

What is Double Cleansing?

Double Cleansing is a revolutionized way of cleansing the face with a 2-step process, using two cleansing products instead of just one. The first step is to apply a cleansing oil, followed by a face wash, which can be a gel-based cleanser, or a cream-based formula based on your skin type. The oil is used to remove makeup pigments and debris, then adding in a face wash to continue the cleansing process for a truly effective cleanse leading to the best results.

Importance of Double Cleansing

Double cleansing is a must for avid makeup wearers, ensuring the removal of impurities, makeup, sunscreen, and excess buildup. Adding the cleanser / face wash, building up a full lather, will work to further remove remnants of debris, sweat and oil, leaving the skin clean and completely free of impurities.

Origin of Double Cleansing

Double Cleansing originated in Korea, China, and Japan with some women opting for a 10-step process in their face care routine.

In Korea, women used plant-based cleansing oils to remove their makeup, followed by using rice water to deep cleanse their face. In Japan, women used cleansing oils to remove their face paint, followed by using a foamy cleanser to remove excess oil.

Benefits of Double Cleansing during Different Seasons

Double cleansing works well for skin in all seasons, as during summer, intense heat and humidity trigger the excessive production of sweat and oil that clog pores and cause breakouts. Double cleansing starts with the oil-based cleanser: oil and water repel each other, which means that a water based cleanser won’t effectively remove all of the oil-based ingredients and impurities on the skin.

During fall and winter, skin is usually dry, tipping the balance of water and oil on the skin’s surface. Double cleansing helps to remove oils, but also restores the skin’s oil balance, ensuring not to strip the skin of the necessary oils needed to protect and keep skin hydrated.

Benefits of Double Cleansing:

Double cleansing aids in improving skin tone and brightening dull skin.
Double cleansing helps in opening the pores of the skin, allowing other nighttime skincare routine products to deeply penetrate the skin, such as night creams to rejuvenate the skin and promote skin healing.
Oil-based cleanser helps in balancing the drying effects of water-based cleansers that may strip the skin.

Which Cleansers to Avoid?

When looking to shop for double cleansers, avoid products containing sulfates and alcohol as they remove the skin's oils, making the skin irritated and dry. Always look for cleansers that meet the needs of your skin concerns. If you tend to be more sensitive, be careful of fragrance and active ingredients. Oily skin types benefit from a gel cleanser, and drier skins will prefer a cream-based cleanser.

Cleansers to Use According to Skin Type

Cleansers should be used according to skin type. If you have dry or sensitive skin, then you need to use non-irritating cleansers that may strip the skin of necessary oils and offset the PH balance.

If you have oily skin, then consider using lightweight cleansers that help in regulating oil production. Too much stripping of oils will trick your skin into creating more oils which can be a vicious cycle. If your skin is acne-prone, then consider using gentle, non-invasive cleansers to address bacteria and clogged pores. Glycolic Acid, Lactic Acid, Salicylic Acid and Retinoids will help to remove bacteria and break up the ‘glue’ that holds dead skin together, aiding with cell turnover and keeping the pores clean.

If you have combination skin, then consider using a cleanser that controls oil production without drying out the skin, spot treating areas of concern.

If you have normal skin, then you can use any cleanser as long as it does not irritate your skin.

How to Double Cleanse your Skin?

Step 1

Double cleansing is similar to a regular cleansing routine. First, use an oil-based cleanser that gently removes makeup and impurities from your face.

Step 2

The next step is to use a water-based cleanser such as Renu Naturals Purifying Gel Cleanser formulated with green tea to reduce sebum secretion, aloe vera to soothe inflammation, soy milk to moisturize the skin and lactic acid to break down dead skin cells.

For application, apply a small amount cleanser to dampened skin, working a lather in a circular motion. Rinse and pat dry.

What to do After Double Cleansing?

If you are double cleansing during the day, apply a moisturizer with sunscreen to protect your skin against UV rays. At night, follow cleansing with a toner and moisturizer. For a boost of hydration and nourishment, add our Luxury Face Oil after using one of our Pure Radiance Moisturizer to lock in all the nutrients, and increase radiance and overall skin health.

How Often Should Double Cleansing be done?

Double cleansing can be performed both in the morning and evening, based on your preference. Adding the cleansing oil at your nighttime routine allows for a more effective removal of impurities, buildup, and makeup from the day. However, double cleansing can also be done as part of a morning routine and throughout the day after a workout to remove excess oil and sweat build-up that causes clogged pores.

Incorporating a double cleanse option in your routine can be a game-changer for your skin’s overall tone, texture, and appearance. The benefits of using an oil to remove makeup and debris extend beyond ‘removal’, helping to balance, replenish and nourish your skin.

References:

Guide to Cruelty-Free Skincare & Cosmetics

May 28, 2021

by Bonnie Giangrande minute read